Identifying and Cultivating a Constituency: Persistence is Key

Funders need persistence, too. “Political and economic cycles seem to trump everything,” one advocacy funder observed. “Suddenly a new development can make a top priority seem less important, and everybody’s attention starts to shift toward the new new thing.” This grantmaker’s advice is to “figure out methods [of funding and leadership] that can survive some of those changes. And these aren’t the only cycles that affect the life expectancy of an advocacy program... If you set out on this, you’ve got to think about how you’ll carry through with it, because it can take a long time.”

Takeaways are critical, bite-sized resources either excerpted from our guides or written by GrantCraft using the guide's research data or themes post-publication. Attribution is given if the takeaway is a quotation.

This takeaway was derived from Advocacy Funding.


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