Online media tools are changing foundation and nonprofit communications. But how widely are those tools being used, and for what? As we developed our guide Communicating for Impact: Strategies for Grantmakers, we pitched the question to subscribers. Well over 1,500 responses came in, split evenly between grantmakers and non-grantmakers (including grantees, consultants, academics, and others).
Here’s some of what they said:
The right tools add credibility, immediacy, personality
People are figuring out where to look for measures of impact
Who's Using What Tools?
We asked grantmakers to scan a list of web-based tools and check the ones they're using or that are being used by their foundations or grantees. Most surprising finding: 14% weren't sure which tools their grantees are using - "but now I'll ask!" said one.
Takeaways are critical, bite-sized resources either excerpted from our guides or written by GrantCraft using the guide's research data or themes post-publication. Attribution is given if the takeaway is a quotation.
This takeaway was derived from Communicating For Impact.