Concrete Example – Outputs and Outcomes: Youth Smoking

A youth program seeks to reduce teenage smoking locally. The program has engaged a top-notch ad agency that is designing clever public service announcements, and the local television station is running the ads, all pro bono. The organization has developed a superb curriculum, using a highly regarded student peer counseling approach, and the high school has adopted it. The program is reaching its target population (outputs), but is the incidence of teenage smoking going down? (outcomes)