Making Measures Work For You
Outcomes and Evaluation
An outcomes-based approach to evaluation works, proponents say, because it uses straightforward metrics to assess actual impact. How else to know if the work you're supporting is leading to the desired changes? Other grantmakers counter that outcomes measurement should be approached with care. Hasty assumptions or over-confidence in the idea that program impacts can be translated into hard data can skew not only the evaluation but the work itself. This guide looks at tensions that drive the debate about outcomes measurement, as well as common questions about its potential risks and rewards.
As grantmakers, we want evaluation and assessment techniques that help document and analyze the work we support in ways that are meaningful to our foundations, grantees, and wider field or community. To help grantmakers weigh the advantages of different approaches, GrantCraft offers Evaluation Techniques: A Series of Brief Guides. Each guide explains the basics of one technique, answers common questions about its use, describes how some grantmakers are applying it and includes a list of resources for readers who want to learn more.
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