Communicating for Impact

Strategies for Grantmakers

FOUR GRANTEES, FUNDERS, FOUR GOALS

Using four case studies as examples, the figure below shows tactics grantmakers can use (outer circle) to help grantees achieve communications objectives (middle circle) that advance the real purpose: lively engagement on issues that matter. The graphic is organized in four quadrants, but the lines dividing objectives and tactics are rarely so bright or bold.  Each case study highlights how grantmakers and grantees worked together to pursue a core function of communications: to organize, to advocate, to connect, or to define.