GrantCraft is pleased to partner with 21/64 and the Johnson Center for Philanthropy at Grand Valley State University in an analysis of their new research on next generation donors.
A relatively small group of Generation Xers and Millennials will inherit over $40 trillion in wealth, much of that designated for philanthropy. In this first-of-its-kind research, the Johnson Center and 21/64 examined a key segment of the next generation of major donors in the United States. Through a national online survey and in-depth interviews, they explored themes including philanthropic orientation, priorities, strategies, decision-making, and activities. Their report, Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy, is available at www.nextgendonors.org.
21/64 and the Johnson Center invited GrantCraft to do a parallel analysis of its interviews to draw out the “practical wisdom” of 30 next generation major donors. Next Gen Donors: Shaping the Future of Philanthropy, a GrantCraft companion guide, captures what study participants found to be distinctive about themselves and their peers. It aims to increase understanding and stimulate discussion about Gen X and Millennial major donors — the generations that have the potential to be the most significant philanthropists in history.
Another told a story about generational differences in sourcing information. He found it easy to send an email blast to 50 people and follow up with those who replied with something interesting, whereas an older colleague’s method of choice in the same situation was to call 10 people.Read More »
This short piece can be used to promote dialogue among a variety of audiences interested in the priorities, strategies, and activities of next gen donors: