Webinar Recording: Activating the Collective Power of Latino Engagement and Giving


There is a vibrant tradition of giving among Latinos in the United States, but the philanthropic and nonprofit communities have not been able to engage Latinos successfully. With a buying power of $1.4 trillion dollars, the potential for investment and impact is huge; however, given the current political climate, Latino civic engagement is on the decline, while distrust in institutions is growing. A less engaged Latino community will only lead to a further decline in giving. So, how do we change the story? How do we engage Latinos across the country both civically and philanthropically? How do we tap into that enormous potential?

In this webinar, Ana Marie Argilagos, President & CEO of Hispanics In Philanthropy, and Jose Calderon, President of Hispanic Federation, will explain why civic engagement and Latino giving are positively correlated, and the potential that this has for creating a virtuous circle of giving. They will also talk about the changing landscape for Latino philanthropy and the rise of giving circles. Finally, they will delve into strategies for how to successfully engage Latinos as philanthropists in your local community.


Upon completion of this webinar you should be able to:

  • Explain the importance of and the relationship between civic engagement and giving in the Latino community;
  • Identify trends from the new landscape of Latino giving to build your engagement plan;
  • Apply strategies and tools to engage Latino philanthropists in your mission.

Intended Audience

  • All levels of experience
  • CEOs, executive directors, upper management
  • Marketing, communications, external affairs
  • Program directors and staff

Bonus Materials

When you register for this webinar, you receive:

  • a full recording,
  • a copy of the webinar slide deck, and
  • associated handout(s), if applicable


Ana Marie Argilagos, president and CEO, Hispanics in Philanthropy (HIP) 

Jose Calderon, president, Hispanic Federation


Date Recorded: July 23, 2018

Webinar Recording