This blog was re-posted with permission from glasspockets.org.
We all can't be experts in every field—but we can communicate in ways that makes our intentions clear. Let's say you hear that a foundation is interested in the same issue your work is addressing: girls' education. But girls' education could refer to subsidizing pre-kindergarten in the U.S., awarding college scholarships for young African women, researching improved STEM education, or any number of other programs. The trick to understanding a foundation's goals is to get down to the specifics, without getting lost in a morass of jargon or hours of research.
The MacArthur Foundation is experimenting with using video to explain their program strategies, including Investing in Girl's Secondary Education in Developing Countries. In this four-minute video we are given an explanation of the program goals, why the foundation has chosen to concentrate on this specific need, and the larger global initiatives that tie in to their program strategy:
A strength of video as a communications tool is that the visuals illustrate the foundation’s values, bringing their program goals to life. Another virtue is that the delivery of the information is usually a personal narration told in straightforward language. We all have read our share of foundation strategy documents that seem written only for specialists. On camera, people are less likely to speak in academic lingo—making it is easier for the program staff to convey their passion for the issue, and thus easier for those on the outside to see and understand what is going on inside foundation portfolios.
In this MacArthur Foundation video, Jorgen Thomsen, Director of the Conservation & Sustainable Development program, explains what excites him about their current strategy and how it builds on and diverges from previous areas of focus: